Matcha tea is available in powdered, vibrant, green colored form, and is produced majorly in Japan from shade grown premium-quality tea leaves. It was majorly consumed by Buddhist monks, samurai warriors, and Japanese population. Excellent health benefits of the product have fueled its popularity across the globe.
According to the Grand view Research, Asia Pacific was the largest regional market in 2016, owing to the significant popularity of green tea in Japan and China. Asia Pacific accounted for approximately 64% of the global industry revenue. Ancient traditions associated with tea in Japan and China was the major contributor for the product industry concentration in Asia Pacific. Furthermore, countries including Australia, Singapore, and India are anticipated to emerge as potential markets, owing to growing health awareness.
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